1 Core Financial is a Black-owned mortgage brokerage with over $250 million in lending volume. I created their new brand identity to support their expansion from regional leader to national authority. The challenge was to honor their 30-year legacy while positioning them for future growth. The visual system balances institutional credibility with approachable confidence. Drawing inspiration from their commitment to diverse investors, the design language uses sophisticated typography and a refined color palette to convey both expertise and accessibility. Each element is crafted to communicate stability while feeling contemporary and forward-looking. The identity extends across all touchpoints—from business cards to digital platforms—maintaining consistency while adapting to different contexts. The system's flexibility supports their range of services while ensuring their dedication to real estate investors remains clear at every scale. The result is a comprehensive rebrand that positions 1 Core Financial for national expansion while maintaining the personal touch that defines their approach to lending. The new identity reflects both their established expertise and their innovative spirit.