For Mamé Beauty, I created a brand identity that celebrates Ghanaian ingredients while elevating the natural skincare experience for melanin-rich skin. Working from the ground up during their R&D phase allowed us to shape every aspect of the brand expression. The visual system draws inspiration from Ghana's rich earth and natural beauty. The color palette combines warm, grounded tones with sophisticated neutrals, creating a foundation that feels both authentic to its origins and elevated in its market position. Typography and graphic elements work together to express both heritage and modern sophistication. The design system extends naturally from logo to packaging, maintaining consistency while adapting to different product needs. Each touchpoint reinforces Mamé's commitment to ethical, melanin-focused skincare through thoughtful material choices and considered details. The result is a cohesive brand identity that positions Mamé Beauty as a bridge between traditional Ghanaian ingredients and contemporary skincare, making the journey to healthy skin feel both accessible and joyful.