8% of sports coverage is dedicated to women’s sports—that means less of us watching and even more girls dropping out of sports. We worked with Secret to create a TVC, ‘Watch Me’, that spoke to how impactful it is to just watch girls play sports, in order to inspire the next generation of athletes. We wanted to support the TVC and take advantage of women playing on the world stage at the Olympics so we created an integrated campaign across various touch points.

We worked with artist Nicole Salgar to create murals in New York, Atlanta and Philadelphia, took out a full page ad in the New York Times, and it all culminated in a Watch Party in Central Park with past women Olympians in attendance. The campaign inspired conversation, with coverage from Vogue, LA Times, Fansided and more.