Key Art for Google Health
Client:
Project Type:
Art Direction, Design
Industry:
Technology
For Google Health, I created a series of key art pieces that combine precise medical imagery with vast natural environments. The concept positions anatomical elements—DNA strands, organs, and cellular structures—against dramatic skyscapes to represent the scale and potential of healthcare innovation. The technical execution focused on three key elements: scale, light, and color. Each composition uses dramatic size relationships to create impact, while careful lighting techniques give the medical elements a sense of dimension and presence. The color palette bridges clinical and natural worlds, combining medical reds with atmospheric blues and sunset tones. The result is a consistent visual system that maintains scientific accuracy while conveying the ambitious scope of Google Health's mission. Each piece works independently while contributing to a cohesive campaign that feels both technically credible and forward-looking.
Dream Team
Ariel Monsour - GCD
Agency
Jack Morton Worldwide