As the NFL season kicked off, we worked with two NFL athletes who had relevant and impactful stories going into the season: Rams All-Pro Defensive Tackle Aaron Donald, Titans NFL Offensive Player of the Year Derrick Henry & 49ers AP First-Team All-Pro Tight End George Kittle.

Through a mix of stills, short-form and longer-form content, we created a robust content series that told the story of the athletes’ full training routines — workout through recovery with Dr Teal’s, reinforcing the brand’s role in faster muscle recovery. The content was strategically supported through media interviews with each athlete, garnering high-profile coverage in USA Today, NFL Total Access and Sirius XM Radio, among others.