Client
Arbor Mist
A beautiful rebirth for a classic wine brand.
Arbor Mist has been quiet. Too quiet. And they’re ready to make some noise. After almost a decade, we worked with their brand team to create a new look and feel to pair with their revamped packaging. My team crafted the Flavor Halo, a visual representation of the natural flavors and delicious appeal of the brand’s wine. The wine is packed with vibrant notes and we wanted the creative to truly reflect its uniqueness in the category.
Strategically, we landed on ‘Own Your Flavor’ as a rallying cry and nod to the brand’s 12 different flavors, with each Arbor Mist drinker having their own favorite. Own who you are, own what you drink. It’s an empowering message and a human truth, wrapped in one.
Type of Work
Advertising
The Flavor Halo
For their hero SKUs and a family shot, I crafted a beautiful halo for each one, packed with grape and fruit visuals based on their innate flavors, as well as different nature elements to lean into the different tasting notes that each variety inhabits.
Adding Motion
We created animated assets for them as well that could easily be used by their internal team for a variety of use cases.
