The New York Aquarium's "Give A Sip" campaign demonstrates how sophisticated design can drive environmental action. Created to influence NYC legislation on single-use plastic straws, the campaign combines minimalist aesthetics with strategic messaging to reach both businesses and consumers. The visual system employs ocean-inspired blues and geometric wave patterns, creating depth through overlapping curved forms. This clean, modern approach helps elevate an urgent environmental message into something both beautiful and actionable. The design language remains consistent across all touchpoints while adapting to serve different audience needs—from consumer education to business partnership materials. Key to the campaign's success is its balance of environmental urgency with accessible solutions. Through clever wordplay, stark statistics, and peer influence messaging, the campaign makes a complex issue feel manageable. The professional aesthetic fits NYC's sophisticated character while remaining accessible to its diverse population. The result is a cohesive system that transforms a serious environmental initiative into an engaging city-wide movement, demonstrating how thoughtful design can help drive meaningful change.