Forgive the bad pun. On George Dickel, our team was responsible for elevating their digital content from a random assortment of visual styles to a more grounded narrative driven style, with a cohesive, somewhat cinematic feel. The goal was to capture a slice of life with each piece of creative, drawing you in, with the whiskey as the hero. We worked to position the brand as a choice for a new breed of drinker, carefully casting diverse talent and shooting in modern spaces, to complement the established Dickel branding.