The Boris Lawrence Henson Foundation is wholly committed to removing the stigma around mental health in the black community. For far too long, black folks have suffered and Taraji P. Henson experienced it firsthand with her father, Boris, the namesake for the foundation.

We focused on the destination with this rebrand, on what we wanted our community to have access to, rather than focusing on what was missing, and leading with a negative tone. This led us to Your Joy Over Everything. A rallying cry, a beautiful goal and the basis for the new beautiful visual approach.